Applying the Power of Social Networks to Customer Relationship Management

Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. Find out what these sweeping changes mean to businesses and CRM professionals alike in this MP3 podcast.

MP3 Download - Applying the Power of Social Networks to Customer Relationship Management