WT: I understand that your organization, BPT Partners, is creating its own social media space called myCRMcareer.com. Bruce, perhaps you could tell us

Bruce Culbert: Sure. myCRMcareer.com is the first Web 2.0-based, industry-specific social network. And it's being brought to market specifically to further the development of the practitioners who are involved in taking care of the customers and organizations. We've talked a little bit about how important the customer strategy is—the most important business strategy. And for those folks involved in sales and marketing, service, general management, and in the IT organization as well, who have customer responsibility, where do they get the training and education and the peer-to-peer networking to help them further their profession? It doesn't exist today. And you can go to some conferences, but they happen once a year. So if you aren't able to go to a conference, you may miss your yearly opportunity to get a refresher within your profession.

[The site] myCRMcareer.com is something that is being put into place so that there is peer-to-peer networking within the industry, so you can reach out to your peers [and] you can find mentors to help you grow in your career. There's expert content from people all around the world—training and education and guidance around methodologies, tools, and techniques so that you can grow in your career profession, [and] opportunities for user-generated content so the industry itself will be helping others in the industry grow by contributing. And then also as a component of myCRMcareer is a job board, addressing the needs of people in their careers at various stages, whether it's for internships, contract work, senior management, [or] entry level people. This becomes a forum or a social network where the CRM professional has the opportunity to grow in their career.